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Meet Aleja


Hi Families, I am Aleja. 

My background is in foreign trade and I have over ten years of experience working in different industries where I honed my customer service and management skills. I consider myself enthusiastic, hardworking and disciplined and I thrive learning new things and building trust based relationships.

My interest in the family support industry developed during my Aupair internship. I joined the Guava Care team because I love making a positive impact in the lives of families and children. Furthermore, I can leverage my experience as well as my business and marketing skills to grow a business I believe in.

At Guava Care I am responsable of greeting new costumers, coordinate families with Guava Care professionals and ensure families get the services they need.




City Collage of San Francisco

Marketing Certificate 

Develop valuable  skills to analyze industry trends, determine and implement successful marketing strategies. 


Universidad del Valle

Bachelor's Degree in Foreign Trade

Contribute to the design and operation of trade policies that strengthen foreign trade while developing management acumen and valuable insights into business, political and cultural practices in key regional business environments around the world.



Value Investing 

Stanford Continued Education


Marketing Management 

Politécnico de Colombia 


Professional Experience

Administrative Assistant

Uomo San Francisco

Jan 2022- Oct 2022

  • Register customers in the system, process in-person and online sales,

  • collect payment, process shipping and keep customers updated.

  • Schedule alterations, distribute it between the two tailors, register and make sure they were back on time for pick up or shipping.

  • Manage the website, develop mailing campaigns, update mailing list, update online products inventory and post new products on the website.

  • Create social media post and manage google ads.

  • Answer customer inquiries by phone or email, email them the status of their orders and thank you notes once they received their order.

  • Send special orders and reorders to suppliers, create products and purchase orders in the system, receive and process incoming shipment.

  • Do end of the month reports, review alterations bill, file shipping receipt and create new month formats in excel.

Asociate Banker

JPMorgan Chase & Co. 

Mar 2021 - Jan 2022

  • Assisting customers with traditional banking needs and complex service transactions, collaborating with others to help customers, engaging them with the brand providing proactive customer outreach and offering new tools to help them meet their consumer banking and investment goals.

  • Developing an expert knowledge of services and digital platforms to help customers and educate them on utilizing available access channels.

  • Helping build relationships with customers by connecting them with team members who can help them address their financial needs.

Marketing Manager

Jan 2021 – May 2021

  • Develop a social media campaign with the marketing team, create and schedule posts for the different platforms and evaluate it monthly.

  • Create and evaluate Google Ads, present results in monthly meetings.


O’Leary Family

Jan 2019 -Jan 2021

During two years I was babysitting for the same family I was working as an Au-Pair before at the same time that I was taking a Marketing certificate. Part of the daily routine for me was to manage their schedule, pick them up and drop them at school, prepare meals, help with homework and with homeschooling for the 2 older kids when pandemic happened, while finding activities to help the development of different skills for the toddler.


Middle Manager

BP&G Constructores SAS 

Mar 2019- Jan 2019

  • Manage the different projects of the company (5-12 projects per month), perform weekly expense projection, manage money and track accounts receivable.

  • Request prices from suppliers and pay them for monthly orders.

  • Monitor legal processes of the properties.

Project Manager Business development 

Faro International Services SAS

Oct 2019 - Mar 2018

  • Administration of a new international business line, research and evaluation of projects and analysis of developing projects.

  • Market study in different countries, study price in different markets for international customers, development of international relations and support to the negotiation process

  • Organization and development of internal meetings.

Au Pair

Aupair Care
Sep 2016 - Sep 2017

During one year I was living in The US as part of an intercultural exchange, learning English and taking care of 3 kids(0, 2 and 4 years old). I was in charge of scheduling activities for them, preparing meals, helping them with homework and educational activities, potty training, teaching them a second language and finding outdoor activities to support their development.

Logistics Assistant

Faro International Services SAS


  • Be part of pre-inspection and inspection of the merchandise.

  • Calculate total measurements of imported merchandise by customer to define costs, review and send to each customer the documents resulting from the import process and coordinate the shipment of merchandise to customers in each city.

  • Development of reports for the main office.

My Hobbies 

In my free time I love going to music festivals, dancing, reading novels and visiting new places :)

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